Growth At Work A Canadian manufacturer worked with BMG for more than eight years to expand beyond its provincial market and develop North America’s first truly national brand, selling premium priced products through an extensive dealer network used to selling this type of commodity product on price. Success has been driven by a strong strategic plan, creating revolutionary products, implementing a unique value-added sales approach and a pioneering marketing program. We also have successfully targeted national accounts with this premium-priced product. The company and BMG are now taking a somewhat modified approach across Europe, Latin America and the Middle East. |
 |