Channel Management

Solutions To Minimize Multiple Channel Conflict

Today, various sales channels such as overlapping distributors, dealers, rental, reps, agents, sales groups (STAFDA, White Cap), “big box stores” and purchasing cooperatives must be considered. They all have their customers, and offer targeted sales potential that you can’t ignore, even though they typically create conflict. BMG works closely with you to find and implement “livable” solutions so major portions of your prospective customers aren’t left out.

Conflict Resolution
BMG can develop many customized solutions for these conflicts that focus on win-win tactics and policies.

Training
BMG develops and employs traditional and leading edge electronic and Web-based training tactics to keep sales channels up-to-date and motivated at a reasonable cost.

New Dealer/Salesperson Motivation
We offer a jump start to new dealers and new dealer salespeople by arming them with the basics and tools to immediately start selling while awaiting official training. This tactic will turn them into loyal long-term producers, since they tend to focus on the products that made them successful right from the start.

National, Regional & Key Account Support
We have the experience to help draw or tie dealers and other sales channels into these accounts for local support, while making it a profitable relationship for all. Dealer/Channel Communications BMG executes several types of ongoing electronic and print communication programs – custom created to fit your specific needs and audiences. We provide the street-level selling information and education that sales, service and parts people really want to receive on a frequent basis. Offering a complete turnkey service, these communications are distributed like clockwork.

Discount Pricing Structures/Programs
BMG can develop discount pricing structures and volume incentive programs varying in length and tailored to specific sales channels and industry events.

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